design development maintenance repair migration renovation everything

Small. Independent. Local. Here for you.
< Phoenix, AZ >

HI, I’m Shelby!

I’m a Phoenix native with a passion for helping small, local businesses and creatives flourish the best way I can: with a kick-ass website. I’ve had an obsession with everything about computers since childhood, which lead me to formally study such subjects as computer programming, networking, and website design and development in my adolescence and well into my adult life. After spending a few years mastering the world of pizza-chain restaurant management, I decided it was time to go back to school and pursue my lifelong goals in the tech field.

When I am not tinkering with websites, you can find me at a local brewery or restaurant somewhere around the valley, or out thrifting for vintage technology. Sometimes I take a break to hang with my family, or just melt in front of the TV with a cold beer to enjoy my favorite comedy podcasts and TV shows.

“If You Are Working On Something That You Really Care About, You Don’t Have To Be Pushed. The Vision Pulls You.”

– Steve Jobs


From beginning to end, I’ll go over every detail to present you with most visually-striking, relevant, and cost-effective solution to get your business or artistic venture seen online.

You have enough to worry about; leave the website maintenance to me. I can keep your website looking good, updated, and running fast, whether it was my creation or not.

Already have a website, but are in a panic because something suddenly stopped working or doesn’t look quite right? Broken images? White screen of death? Database connection error? DNS, domain, SSL, or email issues? Not a problem! I tackle any website disaster, big small or scary; I love a challenge.

Lease is up at your current host, or just ready to leave? Migrating a website can be scary stuff. You want to make sure it’s done right. Losing all the work you’ve done or paid for due to a silly migration error could be devastating. Let me pack it up and move it for you!

Have a website already but it just needs a little face lift? No problem! In addition to building websites, I also love renovating them! Clean up your homepage, make your website look good on any device, update your submission forms. Whatever digital spring cleaning you need, I got you!

Did you know that 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone? Or that 71% of all website clicks come from the first page of Google, while second page links only get 6%? If you’re not using SEO best practices, you’re losing a valuable opportunity to build your brand awareness. SEO can be hard to grasp the lingo for, let alone learn, but I can help you go from the second-page graveyard, to being a top-page result!

Need an answer fast? Don’t get stuck on hold for hours with customer service. I am more than happy to help and answer all your questions and give you peace of mind. Just shoot me an email and I’ll get back to you ASAP.

I am lucky enough to know and collaborate with some very talented people to help me help you build your brand from the ground up. We’ll get you a unique, professional, custom-made logo that makes you and your brand recognizable and will look great on your new website!

The Process

It’s 2020, and you need a website. It’s not enough to make a Facebook page with a generic layout. You need a landing page as unique and dynamic as your business. That’s where I can help. I work closely with you to find the best layout and design for your business. Whether you’re promoting your competitive cake decorations or launching your new indie-metal-prog-rock album, I will make your website unique to you and your business. Leave the HTML to me; I get all the dirty techy bits done so you can focus on running your business.


The most important part of your website is the person behind it; you! Your landing page is your first impression, so let’s make sure it shows the best side of you and your business. During a brief phone or email consultation, we’ll go over what your goals for your business are, how much of an internet presence your brand already has, and any other details you think will make your site stand out!


This is when we’ll build your website’s game plan. We’ll take a look at what your competitors are working with and improve on their strategies, research the keywords and phrases that will being your site to the top of Google results and your in front of new eyes.

Design + Development

Now comes the hardest part - and the part you don’t have to worry about! I’ll take care of all the behind the scenes work that will make your website sparkle and shine, ensuring a perfect blend of functionality and aesthetics. You just sit back, relax, and get ready for the most exciting step.


Before we roll out the digital red carpet, I’ll send you a final copy for approval, and once we’ve double (and triple… and quadruple) checked that everything is in order, your site will go live, and you can watch the hits pour in!

Continued Support

Let’s keep in touch! We can discuss plans for scheduled maintenance, go over any questions or troubleshoot any issues you may be having with your website. Building the site is only half the battle; keeping it updated and running smoothly is the rest. I'll be there for you through all if it.

Client Reviews

Shelby has been instrumental in engineering and developing our website. Her technical skill, diligence, and attention to detail made her an invaluable part of our team. I can recommend her with the highest confidence.
D. De Stefano
Paperchase Films

Portfolio + Projects

PaperChase films is an independent film company based in Los Angeles, California. This was my first big project. I built this site in WordPress from the ground, up. This is my baby. I started working with PaperChase in January of 2018 and am currently still working with them to add new films and press content as it is published, as well as adjust the site’s design and content organization as needed. Throughout development, my duties with PaperChase included:

  • Installing and configuring the desired WordPress theme
  • Installing and configuring necessary plugins to achieve the desired appearance and functionality
  • Configuring the SSL certificate
  • Editing images when needed
  • Modifying configuration files and adding custom HTML and CSS code

The clients and I agreed that it was time to move hosts to resolve some performance issues we were experiencing. In one weekend, I migrated the site to its new home and it’s now running smooth as ever. 

Khai Nguyen is a Phoenix comedian, friend of mine, and all-around cool dude. He needed to promote his comedy and podcast on a professional, widely-accessible platform. What better way to do that than with a website? This one was short, sweet, and simple. Neat things I got to do were:

  • Social media feed streaming
  • Custom CSS coding to get layouts and positioning just right on both desktop and mobile views
  • Set up WooCommerce for future merch storefront

Bondage Hot Sauce is founded by local Phoenix comedian, Tara Trificana. She previously had a very basic website built in a restricting website builder that just wasn’t matching the growth and image of her company. So I hooked her up with a nice new WordPress site to showcase her handcrafted hot sauces and the inspiration behind each one. (Check them out, they’re tasty as hell!) Here’s what we did with this one:

  • Facebook page review integration
  • Custom CSS coding
  • Set up a WooCommerce store and configure payment methods
  • Configure professional domain name email address
  • Install and configure an SSL certificate
  • Domain transfer

Hector is another local Phoenix comedian and good friend of mine. He also has a cute dog named Dax. Like Tara, he already had a website on a simple website builder that just wasn’t meeting his needs. So I waved my magic website wand and poof! Fancy new website! Here’s what that magic included:

  • Instagram post integration
  • Custom CSS coding
  • Super cool custom header image
  • Install and configure an SSL certificate
  • Image gallery for past event flyers and upcoming shows

Throne Brewing is a locally owned and operated brewery located in Glendale, Arizona. After purchasing what was previously known as Dubina Brewing, the owner needed to rebrand everything. I saw that they did not yet have a website established for their new brand, so I reached out and offered to help build them a website as fresh and exciting as their tasty brews. I was given complete creative control of this and oh boy – was it a fun one. Also, I was very excited to get to work with my first local brewery! Here’s the highlights:

  • Instagram post integration
  • Custom CSS coding
  • Custom header animation
  • Install and configure an SSL certificate
  • Untapped integration
  • Mailing list set up
  • WooCommerce storefront
  • Google distribution locations map integration

DEVO is my all-time favorite band. I’ve been a part of their small but strong cult following since I was a teenager. In more recent years, I’ve become more and more a part of the fan community. This website, originally launched in 2004, is a fan-operated archive and distribution service for unreleased, non-commercial DEVO and DEVO-related recordings. After befriending its creator, Alex, the idea of relaunching the website with a new look, and more intuitive interface for both ends was discussed. Finally, after over a year of development, we made that idea come to life. This was easily the most complicated website I have worked on (so far), as I had to tweak and add a LOT of code and do some wild things to get WooCommerce to function for this very specific purpose. This short list barely begins to describe how much actually went into this:

  • Custom PHP and CSS coding
  • Mailing list set up
  • WooCommerce storefront, tweaked for a “request” system, rather than a traditional store
  • SSL configuration and installation

Be good

It started as a dream or an idea. A gut feeling that this could be something BIG...

get better

You took the initiative. You chased after that gut feeling and got the gears turning...

be the best

Now it's time to take the next step to get seen and shine bright on the world wide web!

Contact +
Get Started

< In loving memory of little Freddy Mercury >

Ready to establish your best presence on the web? Fill out the form below to ask a question, or request a consultation and I’ll get back to you within 24 hours.

Ready to shine online? Fill out the form below to ask a question, or request a consultation and I’ll get back to you within 24 hours.

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